Every program below showcases the best things to do in Iceland, all operated by Iceland DMC as a B2B offering for travel agencies and tour operators from Germany, UK and India. NET rate pricing, ready-to-sell descriptions and inquiry support available for all programs.
Iceland's most iconic touring route and the first program most travel agencies add to their Iceland portfolio. The Golden Circle covers three of Iceland's most significant natural and historic sites in a single day — all within 300km of Reykjavik, making it the ideal foundation for both short breaks and longer Ring Road itineraries.
Þingvellir National Park is a UNESCO World Heritage Site where the North American and Eurasian tectonic plates visibly diverge — and where Iceland's first parliament met in 930 AD. The Geysir Geothermal Area is home to Strokkur, which erupts every 5–10 minutes. Gullfoss is one of Europe's most powerful and awe-inspiring waterfalls.
The Northern Lights (aurora borealis) are Iceland's most sought-after experience — and the single most powerful driver of winter bookings from Germany, UK and India. Iceland DMC operates dedicated Northern Lights hunting programs designed specifically for travel agency clients who demand a memorable, guided aurora experience.
Our expert guides use real-time aurora forecast data and dark-sky positioning away from Reykjavik's light pollution to maximise sighting chances. Programs include transport, aurora science briefings and hot chocolate under the stars.
Jökulsárlón Glacier Lagoon is one of Iceland's most photographed and emotionally powerful natural wonders. A vast glacial lake where icebergs calve from the Breiðamerkurjökull glacier — an outlet of Vatnajökull, Europe's largest ice cap — and drift slowly to sea, the lagoon is a living, ever-changing tableau of ice, water and sky.
Just metres away, Diamond Beach receives these same icebergs as they wash ashore on jet-black volcanic sand — creating one of the world's most surreal and beautiful landscapes. A must-have in every Iceland FIT and group itinerary. Located approx. 5 hours from Reykjavik, typically combined with a South Coast program.
Iceland's natural ice caves are among the most spectacular geological formations on earth — and among the most in-demand winter experiences for travel agency clients from Germany, UK and India. Found inside Vatnajökull glacier, these caves feature walls and ceilings of ancient blue, crystal and black glacier ice, formed by millennia of compression and volcanic interaction.
Natural ice caves are a seasonal phenomenon, accessible only from November through March when cold temperatures keep the caves stable. Iceland DMC works with certified glacier guides and has preferential access to cave sites in the Vatnajökull region.
Into the Glacier is a uniquely engineered attraction that allows visitors to experience the interior of a living glacier year-round — making it one of the most commercially valuable Iceland experiences for travel agencies, as it is not weather-dependent or season-restricted like natural ice caves.
A specially designed tunnel system has been drilled into Langjökull, Iceland's second largest glacier, located near the Golden Circle. Visitors travel by custom 8WD monster trucks to the glacier entrance, then walk through illuminated tunnels carved through thousands of years of compressed ice. Iceland's most accessible glacier interior experience.
For travel agencies looking to elevate their Golden Circle product beyond the standard route, the Friðheimar Greenhouse extension is one of Iceland's most distinctive culinary experiences — and a genuine differentiator in the competitive Iceland touring market.
Friðheimar is a geothermally heated greenhouse farm that grows tomatoes year-round using Iceland's volcanic heat. Visitors enjoy a farm-to-fork lunch in the greenhouse surrounded by tomato vines, with a menu focused entirely on tomato-based cuisine. It provides a premium, memorable experience that German and UK discerning travellers consistently rate as a highlight.
Iceland sits on the Mid-Atlantic Ridge — one of the most volcanically active zones on earth — and the Reykjanes Peninsula, just south of Reykjavik and Keflavik Airport, is the ideal landscape for travel agencies to offer a genuine volcanic geology experience as part of arrival or departure day programs.
The peninsula features dramatic lava fields, sulphur fumaroles, boiling mud pools and the UNESCO Global Geopark designation. The recent volcanic activity near Grindavík has created one of the world's most accessible active volcanic landscapes — with carefully managed viewing routes available for tour groups. A globally unique addition to any Iceland program.
The South Coast is Iceland's most dramatic day touring route and the backbone of most Iceland itineraries from Germany, UK and India. Travelling east from Reykjavik along the Ring Road, the South Coast delivers a non-stop succession of natural wonders: thundering waterfalls, black volcanic beaches, troll-rock sea stacks and glacier tongues reaching down from Vatnajökull.
Key stops include Seljalandsfoss (where you can walk behind the waterfall), Skógafoss, the black sand beaches of Reynisfjara near Vík, the Dyrhólaey cliff arch, and Mýrdalsjökull glacier. One of Iceland DMC's highest-selling ground programs for both FIT and group travel.
For travel agencies seeking a unique, weatherproof and genuinely Icelandic underground experience, the lava tunnel and lava show combination is one of the most compelling Iceland add-ons available — particularly valuable for programs where Northern Lights have not been visible or weather has disrupted outdoor activities.
Raufarhólshellir Lava Tunnel is one of Iceland's longest lava tubes — a 1.4km cave formed by a lava flow 5,200 years ago, featuring otherworldly rock formations and ice stalagmites in winter. The Lava Show in Vík is Iceland's only live lava eruption show, where real lava is melted and poured before a live audience — a genuinely unique global experience.
The Blue Lagoon (Bláa Lónið) is Iceland's most globally recognised attraction and an essential component of almost every Iceland itinerary for German, UK and Indian travel agencies. Located on the Reykjanes Peninsula between Keflavik Airport and Reykjavik, it is perfectly positioned for arrival and departure day programs.
The mineral-rich geothermal waters — a striking milky-blue at 37–39°C year-round — are rich in silica, algae and minerals. Iceland DMC arranges Blue Lagoon entry, private transfers from Reykjavik and KEF, and pre-booking of the silica mud mask and in-water treatments. Advance booking is essential as capacity is strictly managed.
One of Iceland DMC's most popular premium adventure programs, combining the classic South Coast route with an ATV adventure across the black sand desert of Sólheimasandur to the famous DC-3 plane wreck — one of Iceland's most photographed locations and a favourite among Instagram-conscious travellers from all markets.
The US Navy DC-3 plane crash-landed on Sólheimasandur's black volcanic sands in 1973. Its skeletal wreck has become an iconic image of Iceland's stark beauty. ATV access allows clients to reach it in style, adding an adventure element that premium travellers and incentive groups love.
Known as "Iceland in Miniature," the Snæfellsnes Peninsula packs an extraordinary concentration of Iceland's most dramatic landscapes into a single 90km peninsula — making it the ideal full-day extension for agencies looking to offer something beyond the Golden Circle and South Coast.
The peninsula is crowned by Snæfellsjökull glacier — the setting of Jules Verne's Journey to the Centre of the Earth — and is encircled by dramatic lava fields, fishing villages, seal colonies, bird cliffs and black sand beaches. It is a National Park, designated for its exceptional natural and cultural heritage.
Flyover Iceland is Reykjavik's premier indoor attraction — a suspended, motion-simulated flying theatre that takes visitors on a breathtaking virtual journey over Iceland's most dramatic landscapes. For travel agencies, it is a commercially valuable addition to Reykjavik city programs, rainy-day schedules and short break itineraries.
The flight experience soars over glaciers, volcanoes, waterfalls, the Northern Lights and Iceland's wild coastlines — with the sensation of true flight simulated through the suspended ride system, wind, mist and panoramic spherical screen. An excellent introductory or departing experience for first-time Iceland visitors.
Iceland offers some of the world's finest whale watching, with humpback whales, minke whales, white-beaked dolphins and — in certain seasons — blue whales and orcas visible in Icelandic waters. For travel agencies, whale watching is a highly sellable, emotionally compelling experience that appeals to virtually all client demographics across German, UK and Indian markets.
Iceland DMC arranges whale watching departures from Reykjavik's Old Harbour (convenient city addition) and from Húsavík in North Iceland — widely considered the whale watching capital of Europe, with encounter rates among the highest in the world during peak season.
Reykjavik is one of the world's most charming and culturally rich small capitals — and a guided city tour is the ideal first program for travel agency clients arriving in Iceland. It provides essential cultural context, introduces key landmarks and ensures clients feel oriented and excited about their Iceland journey from day one.
Iceland DMC's Reykjavik city tour covers the city's most iconic landmarks, cultural sites and vibrant neighbourhoods, with licensed guides who are as comfortable discussing Viking history as they are recommending the best hot dog stands and bookshops in the city centre.
A seamless, professionally managed airport transfer is the first and last impression your clients have of any Iceland program — and Iceland DMC's transfer service is designed to deliver exactly the standard your agency's reputation demands. Keflavik International Airport (KEF) is located approximately 50km from Reykjavik, and private transfers are far superior to shared coaches for the premium client experience.
Iceland DMC manages private and shared transfers for FIT clients, groups and MICE delegations, with meet-and-greet at arrivals, name-board service and professionally trained English (and German) speaking drivers. Transfer vehicles range from saloon cars to luxury coaches.
The Golden Circle is Iceland's most iconic day route, covering Þingvellir National Park (UNESCO World Heritage Site), the Geysir Geothermal Area with Strokkur geyser erupting every 5–10 minutes, and Gullfoss waterfall. It is year-round, road-accessible and suitable for all traveller types — from senior FIT clients to families and large groups. Iceland DMC offers it as a private, small group or self-drive program with licensed guides.
The Northern Lights are visible in Iceland from September through March, when nights are long and dark. Peak months are October to February. Iceland DMC's Northern Lights programs include aurora forecast monitoring, dark-sky positioning away from city light pollution, aurora alert services for FIT clients and guided evening excursions with photography support.
Jökulsárlón Glacier Lagoon is a vast glacial lake in southeast Iceland where icebergs calve from Vatnajökull glacier and drift to sea. Adjacent Diamond Beach features the same icebergs on black volcanic sand. It is approximately 5 hours from Reykjavik — typically combined with a full South Coast day tour or as part of a 2-night East Iceland program. Iceland DMC arranges day tours and overnight programs to the lagoon for FIT and groups.
Natural ice caves are found inside Vatnajökull glacier and are only accessible November–March when cold temperatures keep them stable. They offer a raw, awe-inspiring glacier experience. Into the Glacier (Langjökull) is a man-made tunnel system drilled into Iceland's second largest glacier, open year-round with monster truck transport included — more accessible for all ages and fitness levels. Iceland DMC recommends natural ice caves for winter programs and Into the Glacier as a year-round glacier experience addition to Golden Circle itineraries.
Yes — the Blue Lagoon operates on a strict pre-booking and capacity management system. Walk-in entry is not possible. Iceland DMC holds allocations for trade partners and can arrange entry across all tiers (Comfort, Premium, Lava), including transfers from Reykjavik or Keflavik Airport. Advance booking — especially during peak season (Jun–Aug) and Christmas/New Year — is strongly recommended.
German travellers tend to favour structured, quality-focused itineraries with strong natural and cultural content. Top-performing Iceland experiences for the German market include the Golden Circle (particularly with Friðheimar Greenhouse for food-conscious travellers), Northern Lights programs, South Coast, Snæfellsnes Peninsula and glacier experiences. Iceland DMC's Germany desk provides German-language program materials and EUR pricing for all experiences.
UK travellers are particularly drawn to short break programs (3–5 nights), Northern Lights escapes, Ring Road road trips and adventure experiences. The South Coast, Golden Circle, Blue Lagoon, Northern Lights hunt and Reykjavik city breaks are the strongest UK sellers. The Plane Wreck ATV adventure and Snæfellsnes Peninsula are popular premium add-ons for UK clients seeking something beyond the standard program.
Yes — all experiences listed on this page are available as private programs for FIT clients, with private vehicle, private licensed guide and flexible timing. Private programs are Iceland DMC's most popular product for German and UK FIT travellers and come with NET rate pricing for travel agency partners. Contact our trade desk for a private program quotation.
Whale watching operates year-round from Reykjavik's Old Harbour, but the best season is May to October when whale activity is highest. Húsavík in North Iceland — widely considered Europe's whale watching capital — operates May to September with exceptionally high encounter rates for humpback whales. Iceland DMC arranges whale watching as a standalone half-day experience or as part of a North Iceland itinerary.
Register as a trade partner and get access to NET rate pricing, ready-to-sell descriptions and brochure assets for all Iceland experiences — tailored for Germany, UK and India markets.