About Iceland DMC – ground operator
for the travel trade.

Since 2012, Iceland DMC has been a leading destination management company and a trusted about Iceland DMC reference for travel agencies looking to deliver Iceland — not just as a beautiful destination, but as a flawlessly operated, commercially confident, B2B product.

Born in Iceland.
Built for the trade.

Iceland DMC was founded in Reykjavik in 2012 by a team of Iceland travel specialists who saw a clear gap in the market: international travel agencies needed a reliable, trade-only ground operator in Iceland — not a company that competed with them by selling direct to consumers.

From a small operations team handling FIT programs for a handful of European agencies, we have grown into Iceland's most trusted B2B destination management company — serving 200+ travel agencies and tour operators across Germany, the United Kingdom, India and beyond.

Every decision we make is guided by a single principle: make Iceland easier to sell, and make your clients love every moment on the ground. We achieve this through deep local expertise, curated supplier relationships built over a decade, and a culture of responsiveness that the travel trade can depend on.

We are proudly headquartered in Reykjavik and operate across the entire island — from the lava fields of the Reykjanes Peninsula to the remote fjords of the Westfjords, and every waterfall, glacier and aurora-lit landscape in between.

about iceland dmc operations Iceland
2012
Founded in Reykjavik
200+
Trade Agency Partners
12+
Years On-ground
100%
Trade-only — No Direct Sales

The principles behind
every program we build.

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Trade-first, always

We exist exclusively for the travel trade. We never sell directly to consumers, never poach leads, and never undercut your pricing. Your agency's commercial interests are our commercial interests.

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Operational precision

Iceland's landscapes are extraordinary — and unforgiving. Our programs are built with military-grade logistics planning, weather contingencies and supplier redundancy so that your clients always have a flawless experience.

Speed and responsiveness

We guarantee a 6-hour response to all trade inquiries. In a fast-moving industry, we know that slow turnarounds cost you business. Our team is structured to move at the pace the trade demands.

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Responsible tourism

Iceland's nature is its greatest asset — and its most fragile. We operate exclusively with suppliers committed to sustainable practices, low-impact tourism and the long-term preservation of Iceland's ecosystems.

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Local depth

Our team lives and breathes Iceland. We don't just know the Golden Circle — we know which viewpoint on Thingvellir catches the morning light, which glacier guide tells the best stories, and where to find the best skyr in Reykjavik.

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Transparent partnership

Clear NET rate pricing. No hidden margins. No surprise charges on invoice. We build long-term trade relationships on a foundation of commercial transparency and mutual respect.

The people behind
every Iceland program.

Our team is based in Reykjavik and covers every aspect of Iceland DMC operations — from itinerary design and supplier management to market-specific account management for Germany, UK and India. Every member of our team has lived and worked in Iceland and brings hands-on, on-ground expertise to every program they build.

about iceland dmc general manager Reykjavik
Björn Sigurdsson
General Manager
Reykjavik Operations
about iceland dmc travel experts
Anna Müller
Germany Account Manager
🇩🇪 DACH Market Desk
Iceland DMC UK Account Manager
James Bennett
UK Account Manager
🇬🇧 UK Market Desk
about iceland dmc company Iceland
Priya Sharma
India & Asia Desk
🇮🇳 India Market Desk

12 years of building
Iceland for the trade.

2012

Iceland DMC Founded

Established in Reykjavik as a trade-only destination management company focused on providing B2B ground services for European travel agencies visiting Iceland.

2014

Germany Market Desk Launched

Opened a dedicated DACH market desk with a German-speaking account manager in response to growing demand from German tour operators — one of Iceland's largest source markets.

2016

UK Trade Partnership Programme

Formalised our UK agency partnership programme with GBP invoicing, ATOL-friendly documentation and attendance at WTM London — building a growing network of British tour operator partners.

2018

India Market Desk & 100th Agency Partner

Launched our India market desk with INR pricing and cultural specialists, as Indian outbound travel to Iceland began to accelerate. Welcomed our 100th agency partner this year.

2020–21

Pandemic Resilience & Pivoting

Navigated the global travel shutdown by developing ready-to-sell post-pandemic Iceland programs, partnering with suppliers on flexible booking terms and keeping all agency relationships intact.

2024

200+ Agency Partners & Expansion

Reached 200+ active agency partners worldwide, expanded our guide network across all of Iceland's regions, and launched our dedicated MICE and incentive travel division for corporate buyers.

Trusted, verified,
certified.

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ASTA Member

Active member of the American Society of Travel Advisors — meeting international standards for ethical trade practice and professional excellence.

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SAF Certified

Certified by the Sustainable Agriculture Forum under Iceland's responsible tourism framework — committed to low-impact, sustainable destination management.

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Iceland Tourism Registered

Officially registered with Promote Iceland — Iceland's national tourism authority — as a licensed ground operator and destination management company.

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IATA Affiliated

IATA-affiliated operator meeting international aviation and travel industry standards, ensuring full commercial and compliance credibility for our trade partners.

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Full Public Liability

Comprehensive public liability and professional indemnity insurance covering all ground operations across Iceland — protecting your clients and your business.

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Licensed Iceland Guides

All guided experiences are led by officially licensed Icelandic guides — certified by the Ferðamálastofa (Icelandic Tourist Board) and trained in safety and first aid.

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ITB Berlin & WTM London

Represented annually at ITB Berlin and WTM London — two of the world's leading travel trade fairs — meeting agency partners face-to-face each year.

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OTM Mumbai & SATTE Delhi

Active presence at India's leading travel trade fairs, building and maintaining direct relationships with Indian tour operators and travel agencies.

Ready to make Iceland
your best-selling destination?

Register as a trade partner today. No joining fees. Access to NET rate Iceland programs, a dedicated account manager and the full support of Iceland's most trusted ground operator.