Born in Iceland.
Built for the trade.
Iceland DMC was founded in Reykjavik in 2012 by a team of Iceland travel specialists who saw a clear gap in the market: international travel agencies needed a reliable, trade-only ground operator in Iceland — not a company that competed with them by selling direct to consumers.
From a small operations team handling FIT programs for a handful of European agencies, we have grown into Iceland's most trusted B2B destination management company — serving 200+ travel agencies and tour operators across Germany, the United Kingdom, India and beyond.
Every decision we make is guided by a single principle: make Iceland easier to sell, and make your clients love every moment on the ground. We achieve this through deep local expertise, curated supplier relationships built over a decade, and a culture of responsiveness that the travel trade can depend on.
We are proudly headquartered in Reykjavik and operate across the entire island — from the lava fields of the Reykjanes Peninsula to the remote fjords of the Westfjords, and every waterfall, glacier and aurora-lit landscape in between.